Most supplements fail for one of three reasons. The ingredient wasn't what the label said. Your body couldn't use it. Or you stopped taking it.
We build for all three.
Most companies work on one. We built the business around all three.
An ingredient is only as good as what is actually inside it. Two batches carrying the same name can be very different materials. So we don't take the certificate that arrives with the drum. We test what we buy, ourselves, in our own lab, for the actives we formulate against.
A dose your body can't use is a dose you didn't take. Most of our development work isn't about what goes in — it's about the form it's in when it reaches you, and how much of it survives the journey. That is what we build.
Nothing here works in a week, and nothing works at all from inside a drawer. So we sell courses rather than single bottles, price the subscription below buying twice, and tell you honestly how long things take.
For the days that ask more of you than you've got. Seven actives across seven biological pillars, no caffeine.
The systems that keep everything in proportion. A full day's Vitamin D in one spray, dispersed before it reaches you.
Berberine barely dissolves in water. Enclosed in a cyclodextrin cavity, it disperses and stays in solution.
The industry standard is to buy an extract, put it in a capsule and print a label. Every step of that is someone else's judgement — their material, their process, their certificate.
We built it the other way round. The formula comes first: our team decides what the product has to achieve and what active levels it needs to get there. Then we go and find material that meets the specification, and check it ourselves before it goes in.
Inside the lab →Not a claim about a product. Just what mitochondria are, and what happens to them.
Mitochondria take what you eat and what you breathe and turn it into the energy everything else runs on. Click through what happens to them.
Where we have to be straight with you. That research is largely laboratory and animal work and has not been demonstrated in human trials. We are not going to tell you a capsule renews your mitochondria, because nobody has shown that in people. It is the most credible mechanism proposed, and it is why we chose the ingredient. See Base+ →
Two questions. We'll also tell you when the answer is neither.
A daily capsule built around how efficiently your cells make energy. Give it three months before you judge it — we'd rather say that plainly than have you decide at week two.
See Base+ →Neither is right for everyone, and we'd rather say so. If you want to know your own Vitamin D level, a blood test will tell you something no website can.
Illustrative for this mockup. No rating publishes before real reviews exist.
Tell us what you're looking for and we'll tell you honestly whether we have something for it — including when we don't.
We reply within two working days.
Tell us when suits you. Someone from our formulation team will call — and if the honest answer is that we do not have anything for what you need, that is what they will say.
We are not doctors and this is not medical advice. If something needs a doctor, we will tell you so.
Usually within one working day, in the window you picked.
Demo only — this mockup does not send anything anywhere.
